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Apple unveils foldable iPhone Duo, new CEO Ternus signals deeper transformation
RzeczpospolitaLO·US·about 22 hours ago
Apple, under new CEO John Ternus, has raised iPhone prices by up to 26% across its mobile catalog, with top models reaching 3,839 euros, and launched the foldable Duo. The price hike marks a significant strategic shift, likely reflecting cost pressures or premium positioning, and will test consumer demand in a high-inflation environment. The move could impact global smartphone market dynamics and Apple's margins.