TechNotableConfirmed
5.6
Apple unveils iPhone 18, first foldable at ~$2,000
PerfilLO·US·23 minutes ago
Apple has raised prices on all existing iPhone models by 100-350 euros, with the budget iPhone 17e jumping over 20% to 869 euros, coinciding with the unveiling of its first foldable device. The move signals a strategic shift toward premium pricing and may reflect rising component costs or margin management. This could pressure consumer demand in Europe and affect Apple's market position amid intensifying competition.