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Apple raises iPhone prices across lineup by 100-350 euros after foldable debut
VRT NWSLO·US · BE·1 day ago
Apple announced the iPhone 18 and its first foldable model, priced near US$2,000, marking a strategic entry into the premium foldable segment. The high price point signals a focus on margin over volume, potentially reshaping competitive dynamics with Samsung. Market reaction and supply chain implications are uncertain.