WTTC and ICC sign MoU to boost SME competitiveness in travel and tourism

The WTTC and ICC signed a memorandum to support small and medium-sized tourism enterprises by addressing regulatory, financial, and digital barriers. The initiative is a collaborative effort to enhance SME growth and competitiveness, though specific mechanisms and funding remain unspecified. This matters as it signals a coordinated push to strengthen a sector vital to global employment and trade.