Belgian Sunday Supermarket Sales Surge 22%, Market Share Rises

Sunday supermarket sales in Belgium grew 22% in the first seven months of 2026, with Sunday's share of consumer goods purchases rising to 5.7% from 5.1% a year earlier. The trend benefits large retailers and convenience chains but hurts independent small businesses, which report a 5% decline. This reflects a structural shift in consumer behavior toward weekend shopping, with implications for retail market dynamics.