MarketsNotableSingle-source
5.2
Starbucks invests $1B in experiential cafes to counter digital isolation
Valor Econômico·US·2 days ago
Starbucks CEO Brian Niccol announced a $1 billion investment to revamp cafes with more inviting furnishings, aiming to attract customers seeking human connection amid digital lifestyles. The move is a strategic pivot to boost foot traffic and sales, though its success depends on consumer response to physical retail experiences.