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5.1
Starbucks invests $1B in store redesign to counter digital isolation, lift sales
ExpansiónLO·US·about 7 hours ago
Starbucks is committing $1 billion to redesign its cafes with premium furnishings to encourage longer visits and higher spending, positioning physical retail as an antidote to digital loneliness. The move signals a strategic bet on experiential consumption amid shifting consumer preferences, though its financial impact remains uncertain.