RD Saúde opens concept store to capture premium beauty demand in Brazil

RD Saúde launched Raia Conceito, its first aesthetics-focused pharmacy in São Paulo, dedicating 65% of floor space to beauty and adding 50 new brands, 33 premium. This signals a strategic push into higher-margin wellness retail, potentially boosting revenue per square meter. The move reflects consumer willingness to spend on health and beauty, but competitive response and execution risk remain.