Brazil's 60+ consumers drive strip mall expansion, 20% of private consumption

Brazil's aging population, now 32 million people over 60 (15.6% of population), is reshaping retail strategy as this demographic accounts for ~20% of national private consumption (R$1.8-2 trillion annually), projected to reach 35% by 2044. This structural shift is prompting strip mall expansion targeting senior consumers, though the report is based on industry research and projections, not hard spending data.