EU Digital Fairness Act targets dark patterns; adoption may face delays

The European Commission has proposed the Digital Fairness Act, introducing new rules to curb dark patterns by tech companies and influencers. Legal scholar Christoph Busch notes the proposal is ambitious and precise but warns that member-state negotiations could slow its enactment. The act signals a regulatory tightening in the EU's digital market, potentially affecting platform design and influencer marketing practices.

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