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Brazil: 210K commerce workers use e-commerce platforms in 2025, IBGE

IBGE reports 210,000 Brazilians (4.2% of 5M commerce business owners) used e-commerce platforms to sell in 2025, excluding social media sales. The data indicates modest platform penetration in Brazil's commerce sector, with implications for digital economy growth and labor market trends.

Valor Econômicoabout 17 hours agoBRCredibility 45%View source

Score Breakdown

Mosaic Score2.1
Confidence0.9
Significance0.1
Source credibility0.5

Intelligence Tags

#e-commerce#digital economy#labor market#brazil#ibge

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