K-Beauty Exports to Colombia Surge 135% in Two Years, Driven by Facial Care and Social Media

Korean cosmetics exports to Colombia grew from US$35 million to US$92 million between 2023 and 2025, a 135% increase, driven by rising facial care demand, social media influence, and new brand entries. This reflects a broader trend of K-beauty gaining traction in Latin America, though the sustainability of this growth depends on continued consumer adoption and market competition.