US campus survey links Israel to 'genocide'; ex-PM warns of 'negative brand'

A survey of US university students shows growing association of Israel with 'genocide' in the context of the Palestinian conflict, reflecting a shift in campus perceptions. Former Israeli PM Naftali Bennett publicly warns that Israel risks becoming a 'negative brand' globally, signaling concern within Israeli political circles about reputational damage. The development underscores a soft-power challenge for Israel amid ongoing conflict, though the survey's methodology and representativeness remain unclear.