Egypt's BNPL sector expands beyond durables into daily consumption

Egyptian buy-now-pay-later (BNPL) providers like Valeu are broadening their offerings from big-ticket items to everyday purchases such as phones, education, and healthcare, indicating rapid consumer credit growth. This trend signals rising household leverage and potential financial stability risks in an economy already under stress. The expansion reflects a shift in Egyptian consumer finance dynamics, with implications for spending patterns and debt sustainability.