Ford US Q3 Sales Dip on Model Discontinuations, Pickup/SUV Strength Offsets

Ford's US Q3 2026 sales fell year-over-year, driven by the discontinuation of two models, despite growth in large pickups and SUVs. The decline signals a mixed demand picture for the automaker, with product mix shifts offsetting strength in high-margin segments. The exact models and percentage decline are not specified, limiting the precision of the market impact.