Brazil short-stay market expands 13.4% as brands standardize offerings

FGV Projetos study estimates Airbnb-related activity generated R$113.2B in Brazil in 2025, up 13.4% YoY, signaling robust growth in the short-term rental sector. Operators like Apê Smart Studios are investing in branding and standardization to compete, reflecting a maturing market. The data is a single-source estimate, and the competitive shift is anecdotal, but the scale suggests meaningful economic impact.