Brazil central bank bans propaganda on Pix payment receipts from 2027

Brazil's central bank (BC) will prohibit propaganda on Pix payment receipts starting March 1, 2027, per an updated user experience manual. This regulatory change affects how financial institutions and merchants can use the ubiquitous payment system for marketing, potentially impacting fintech revenue streams. The move signals tighter oversight of Pix's commercial use, though enforcement details remain unspecified.