Localiza rebrands Meoo as Assinatura, adds flexible 3-month plans

Localiza, Brazil's largest car rental firm, rebrands its vehicle subscription service from Meoo to Localiza Assinatura and introduces plans starting at three months, with a new payment model that lowers monthly payments. This is a product expansion in the growing vehicle subscription market, likely aimed at increasing market share and customer flexibility. The move signals competitive pressure in Brazil's mobility sector, but financial impact is not yet quantified.