Brazil Black Friday 2026: High Rates, Debt, and Betting Squeeze Consumer Spending

NielsenIQ forecasts that Brazil's 2026 Black Friday will see consumers more price-sensitive due to a 13.75% annual interest rate, 82% of families in debt, and income diverted to sports betting. This signals weaker discretionary spending and potential downside for retail sales, though the forecast is based on current conditions and may change.