Carlsberg Expands into Caucasus Soft Drinks via PepsiCo Partnership

Carlsberg is deepening its strategic partnership with PepsiCo by becoming a bottling partner in Georgia and Armenia, expanding beyond beer into soft drinks. This marks a strategic pivot for Carlsberg, which has faced headwinds in its core beer markets. The move diversifies its revenue streams and strengthens its presence in the Caucasus region, though financial terms are undisclosed.