46% of Brazilian online shoppers use AI tools for purchase decisions

A Nuvemshop/Opinion Box study finds 46% of Brazilian online consumers have used AI tools like ChatGPT and Gemini to assist with purchases, indicating growing AI adoption in e-commerce. The finding is based on a survey to be presented at the D2C Summit; details on methodology and sample size are not provided. This signals a shift in consumer behavior that could impact e-commerce strategies and AI integration in retail.