UK ministers spend £2m on influencer campaigns; Starmer, Burnham lead social media push

UK government ministers have spent £2 million on influencer marketing to promote policy messages, with Keir Starmer's administration and Andy Burnham's operation leading the shift. The scoop reveals the scale of paid social media engagement, though details on specific campaigns and effectiveness remain unclear. This marks a notable evolution in political communication strategy, potentially setting a precedent for future government outreach.