Méliuz Halts Bitcoin Buy/Sell in App, Keeps Treasury Strategy

Brazilian cashback firm Méliuz paused bitcoin buy/sell functionality in its app, with users given until Oct 30 to liquidate balances. The company explicitly reaffirmed its bitcoin treasury strategy remains unchanged, separating the product decision from its corporate asset allocation. This signals a retreat from retail crypto services while maintaining corporate exposure, reflecting a cautious stance amid regulatory or operational considerations.