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McDonald's unveils $8.5B 'Next' plan to boost traffic, franchisee profitability
Valor Econômico·US·2 days ago
McDonald's announced a long-term commitment of $8.5 billion to support its franchisees by end of 2036. This is a capital allocation plan, not an immediate market event. The scale and timeline suggest a strategic investment in franchise network stability, but the market impact is likely limited.
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