KKR to sell Flora Food Group, owner of Becel and Bertolli, for up to €7B

KKR is preparing to divest Flora Food Group, the Dutch spreads maker it acquired from Unilever in 2018, with a potential valuation of €7 billion. The sale follows a 4-10% decline in 2025 sales of vegetable butter and spreads, reflecting structural demand shifts. The outcome will test private-equity appetite for consumer staples amid changing dietary trends.