Shein UK sales surge 26% to £2.58bn, overtaking Asos; duty-free loophole in focus

Shein's UK division grew 26% to £2.58bn in 2025, surpassing rival Asos, per Companies House filings. The growth sharpens scrutiny on the de minimis exemption allowing cheap parcels into the UK duty-free, a policy under review. This highlights the competitive pressure on traditional fast-fashion retailers and the regulatory debate over e-commerce import rules.