Woolworths raises prices on staples during 'Price Freeze' promo

Pricing data shows Woolworths increased prices on at least four 'family staples'—including a 33% rise on chicken fillets—shortly after launching a three-month price freeze on 300 items. The move contradicts the company's stated commitment to help customers with cost-of-living pressures, raising reputational and regulatory risk. The data is from a third-party comparison site, and Woolworths has not yet responded.