SAS launches EuroBonus credit card to rival Amex, Mastercard in Scandinavia

SAS is entering the credit card market, targeting Scandinavian business customers with a card that offers EuroBonus points and a fast track to gold status. This move directly competes with American Express and Mastercard in the region. The strategic pivot leverages SAS's loyalty program to drive customer acquisition, though market share gains remain uncertain against established issuers.