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AI adoption in Brazilian marketing hits 88%, but conversion impact lags
Valor Econômico·BR·about 24 hours ago
Accor has signed its first Handwritten Collection conversion in Brazil, converting the Monã Hotel in Teresina, with opening expected in 2026. This follows the Nui Handwritten Collection in João Pessoa, under construction for 2028, marking the brand's expansion in the country. The move signals Accor's continued growth in the mid-range segment in Brazil, though the financial impact is limited.
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