Lidl and Colruyt expand automated retail and mobile self-scanning in Benelux

Lidl is deploying mobile-based 'Scan & Go' technology in Luxembourg, while Colruyt prepares to open a fully automated 'Okay Direct' store in Etterbeek, Belgium. These initiatives represent a shift toward labor-efficient retail models, though the long-term profitability and consumer adoption rates remain to be proven at scale.