Kohler enters Argentina with $4.5M showroom, plans 5 more cities by 2027

Kohler, via Grupo Vasser, opens its first Argentine showroom in Palermo with a $4.5M investment, signaling confidence in Argentina's premium retail market. Expansion to Córdoba, Rosario, Mendoza, Salta, and Neuquén by 2027 suggests a medium-term bet on domestic consumption recovery. The move is a modest but concrete foreign direct investment in a market emerging from capital controls.