Netflix study: viewers watch ads 67% of time, boosting ad-tier value

Netflix's first eye-tracking study in Brazil, with Amplified Intelligence, shows viewers look at ads 67% of the time and listen in another 17%, indicating high ad attention. This supports Netflix's advertising business case, potentially strengthening its ad-tier pricing and competitive position in digital advertising. The study is promotional, so results may be biased, but if independently validated, it could influence ad market dynamics.