Ikea Sweden CEO Sara del Fabbro plans price cuts, mini-stores to revive stagnant sales

Ikea's new Sweden CEO Sara del Fabbro is launching an offensive to reverse years of stagnant sales, including mini-stores, logistics improvements, and significant price cuts. The company is also warning employees and restructuring operations, indicating internal pressure. This matters as Ikea's strategic shift could impact its market position and financial performance, though the outcome remains uncertain.