Italy PM Meloni trademarks voice to block AI deepfakes

Giorgia Meloni has registered her voice with the EU Intellectual Property Office to prevent unauthorized AI-generated deepfakes using her distinctive speech. This is a first-of-its-kind move by a head of government, setting a legal precedent for political voice protection. The effectiveness of trademarking against deepfakes remains untested, but it signals growing concern over AI-driven disinformation targeting political figures.