Brazil Black Friday 2026: Early Planning, R$259.8B E-commerce Forecast

A survey indicates 62% of Brazilians plan to shop on Black Friday 2026, with over 60% starting price research a month or more in advance, spreading purchases across November. E-commerce sales are projected at R$259.8 billion for 2026. This signals a shift toward planned, budget-conscious consumer behavior, potentially smoothing demand and impacting retail logistics and payment systems.