Brazilian e-commerce sector reports 15.3% growth in 2025, reaching R$ 235.5 billion

Brazil's e-commerce sector expanded significantly in 2025, driven by high mobile penetration and the dominance of the Pix payment system. Retailers are now restructuring logistics and payment frameworks to accommodate the shift toward mobile-first transactions and increased order volume. Future growth projections remain positive, with 2026 revenue estimated at R$ 259.8 billion.