On launches $1B buyback, sets 2029 targets, signs Mbappé sponsorship

Swiss footwear maker On approved its first share buyback program of up to $1B through 2029 and set long-term financial goals, betting on apparel and high-performance categories. The company also signed a sponsorship deal with Kylian Mbappé, elevating its brand in football. The buyback signals confidence in growth, while the Mbappé deal is a strategic push into football.