Gucci shifts sneaker production to China, breaking Italian-made tradition

Gucci has begun selling new sneaker models labeled 'Made in China', a first for the brand that has long marketed its Italian craftsmanship. Industry analysts suggest this move could erode the brand's luxury image, though the strategic rationale—likely cost or supply chain diversification—remains unstated. The shift signals a notable change in luxury manufacturing norms and may have implications for Italian manufacturing prestige.