Greek tourism arrivals up 15.4% in H1 2026, but shares dip 4%

Greek tourism arrivals reached 13.5 million in H1 2026, up 15.4% year-on-year, per Bank of Greece data. Despite strong volume growth, a 4% share decline suggests investor concerns over margins or forward outlook. The divergence between macro data and market reaction signals potential overvaluation or profit-taking.