Adobe partners with Saudi Arabia to offer free AI tools to 27M users

Adobe is providing free access to its Firefly and Express Premium tools for 27 million eligible users in Saudi Arabia for one year, under a partnership valued at over $4 billion. This marks a significant expansion of AI tool availability in the region, likely tied to Saudi Arabia's digital transformation goals. The deal's scale suggests a strategic alignment between Adobe and the Saudi government, though specific terms and implementation details remain unclear.