AI adoption in insurance lags: only 11% of insurers have data ready, KPMG finds

A KPMG report reveals that only 11% of insurers have data ready for AI and a similar share have a clear view of its return, indicating early-stage adoption. Zurich España's CFO notes a conceptual confusion, measuring usage rather than return, and advocates for individual deployment to boost productivity. This highlights a sector-wide gap between AI potential and operational readiness, with implications for competitive positioning and efficiency gains.