EU customs fees drive 30-40% decline in Temu and Shein order volumes

The implementation of a 3-euro per-item fee on non-EU imports has significantly reduced consumer demand for Chinese e-commerce platforms in Romania and France. While some consumers have maintained previous purchasing habits, the aggregate data indicates a sharp contraction in cross-border retail volume, signaling a shift in the viability of low-cost direct-to-consumer models under new EU fiscal barriers.