Motiva, EcoRodovias, Eletromidia Form Highway Advertising JV

Three Brazilian companies—Motiva, EcoRodovias, and Eletromidia—announced a joint venture to operate highway advertising across 12 roads with over 4 million daily vehicles. The deal consolidates out-of-home media assets in the transport sector, likely creating a dominant player in Brazilian highway advertising. Financial terms were not disclosed, and regulatory approval status is unclear.