Adidas Ad with Israeli Soldier Sparks Global Boycott, Cartoonists Turn Logo into Protest Symbol

Adidas released an ad featuring an Israeli soldier with a prosthetic leg, triggering a global boycott campaign amid anger over the high number of child amputees in Gaza. Cartoonists have repurposed the Adidas logo into shrouds and blood-dripping skulls as a protest symbol. The incident reflects escalating public backlash against brands perceived as insensitive to the Gaza conflict, though the direct market impact remains uncertain.