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2.1

Lego reports 21 percent sales growth in H1 2026 driven by World Cup merchandise

Lego Group achieved significant revenue growth in the first half of 2026, attributed to a high volume of new product launches including World Cup-themed sets. The performance highlights the impact of sports-related licensing and interactive product lines on consumer demand.

NRKabout 17 hours agoDKCredibility 29%View source

Score Breakdown

Mosaic Score2.1
Confidence0.9
Significance0.1
Source credibility0.3
Source

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