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5.4
BYD enters Japanese kei car market, challenging domestic manufacturers
Nikkei Asia·CN · JP·1 day ago
BYD has introduced its 'Dolphin' electric vehicle into the Japanese market, representing the first instance of a foreign manufacturer competing in the domestic 'kei-car' (light vehicle) segment. This move challenges the long-standing dominance of Japanese automakers in this specific vehicle class, though the long-term impact on market share remains uncertain.