Serena Assist launches flexible family assistance plan in Brazil's growing R$13B sector

Serena Assist introduced 'Unique', a family assistance plan allowing groups of 3-12 people without family ties, accepting members up to 90 years old and waiving health declarations. This product innovation targets Brazil's expanding funeral and family assistance market, estimated at R$13 billion annually. The move signals competitive dynamics in a growing sector, though market impact is limited.