Nutrition body warns 'fitness' and 'keto' labels don't ensure nutritional edge

The College of Nutrition Professionals cautioned consumers that marketing terms like 'fitness', 'keto', 'protein', 'natural', or 'healthy' do not by themselves guarantee a nutritional advantage over conventional foods. The advisory urges label scrutiny to avoid paying premiums for products lacking verified benefits. This is a consumer guidance, not a regulatory action, and its market impact is limited.