Access invests R$5M in 20 live-commerce studios in Campinas

Access, a content creator agency, is investing R$5 million to launch 20 studios for live commerce in Campinas, Brazil, betting on a segment projected to grow from ~US$3B in 2024 to US$6.92B by 2030. The move signals corporate confidence in the channel's expansion, though the market projection is from a single research firm and actual adoption remains uncertain.