Brazilian Retailers Diversify into New Business Lines Ahead of Slower 2027

Major Brazilian retailers (Assaí, Magazine Luiza, Casas Bahia) are expanding beyond core operations to boost revenue and customer frequency, anticipating weaker demand growth in 2027 versus 2026. The strategy, dubbed 'rouba monte,' reflects intensifying competition and a challenging consumption outlook. This signals a defensive, growth-seeking shift in a slowing retail environment.